Making use of the unique markings of marine creatures, Stops V Stripes is the latest eye-catching commercial from Birmingham-based chocolate manufacturer Cadbury.
It is part of a massive £50 million campaign to boost Britain’s community spirit and bring a “spirit of play” to the nation ahead of the 2012 Olympics.
The first Spots and Stripes adverts will be aired on TV on Saturday.
They will feature two teams of Finding Nemo-style marine creatures, one with spots and one with stripes, who play a game with seaweed balloons.
Viewers will be urged to log onto a website to join a team and compete in any game they wish, from golf to tiddlywinks, building up national totals online for each side.
The Birmingham-based chocolate manufacturer aims to create the “biggest game the UK has ever seen,” called Spots v Stripes through eye-catching adverts.Nick Bunker, President, Kraft Foods UK and Ireland, said: “London 2012 will be the largest event the UK has seen in our lifetime and in the run-up to the Games people will be naturally thinking about coming together to show their support.
“However, we believe that, across the country, we have lost our community spirit, and we want to use our heritage in community engagement to reignite this. With Spots v Stripes we hope to create the biggest game the UK has ever seen, encouraging people to play games again and bring back the joy of community spirit in a fun and innovative way.
“Our aim is for millions of people to have organised or played games in their areas by 2012 and to use the power of playing games to unite and strengthen communities, leaving the nation with the ideas and inspiration to continue playing games in the future."
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